Helping Every Senior Triumph in Mind, Body, and Spirit
July 15, 2021
Our intent with the campaign is to raise awareness of the Program of All-inclusive Care for the Elderly, or PACE, and of InnovAge as the provider of choice for seniors. (In Pennsylvania, the program is known as Living Independently for Elders, or LIFE.) InnovAge PACE | LIFE is a high-quality alternative to nursing home care, providing comprehensive care that enables seniors to live independently in their own homes for as long as possible.
The brand campaign captures the confidence and capability of our staff, the dignity and vibrancy of participants, and the peace of mind felt by caregivers. It also features areas of our beautiful new Sacramento center, which served as our primary filming location.
The new “We Are InnovAge” television commercials are part of a larger campaign that also includes print and digital marketing. We’ll feature elements of the campaign on our social media channels, including Facebook, Instagram, Twitter, and LinkedIn.
“We Are InnovAge” truly is a celebration of the exceptional ways our team helps seniors triumph every day as they live life on their terms. It also celebrates our participants and caregivers, who give immeasurable joy and meaning to our work.
You can watch the “We Are InnovAge” television spots for our various markets here: PACE, PACE Sacramento, and LIFE.